Launching first in New York

Your city is waiting.

Discover places, experiences, and moments worth remembering.

Get launch updates Discover Tara
The Midtown Manhattan skyline at sunset, with the Empire State Building against an orange sky.
Midtown Manhattan
Tara Discover screen: a greeting, filter shortcuts and a featured Experience card.

The experience

From an open afternoon to a good memory.

Tara turns a free afternoon or an open evening into a short list of things worth doing, and keeps the good ones.

  1. Find what fits your mood.

    Tell Tara how much time you have, who's coming, the mood you're in and what you want to spend. It suggests outings that fit, and tells you why.

    A white footbridge over a lake, surrounded by autumn trees in red and gold.
    Central Park

  2. Discover places.

    Curated Experiences with a few stops each, from a slow morning walk to an evening out. See on the map where every one begins.

    A wide SoHo street lined with cast-iron buildings and fire escapes, with sidewalks and parked cars under a blue sky.
    SoHo

  3. Make plans.

    Pick a day and a time, weigh up a few options, and keep what's coming up in one place.

    A narrow Chinatown street in afternoon light, with shop signs, fire escapes and people on the sidewalk.
    Chinatown

  4. Collect memories.

    Finish an outing and it becomes a Memory, with your photos, a line to remember it by and a stamp in your Passport. Private, and kept on your phone.

    A white classical boathouse with arched windows and a red roof, reflected in a still lake under autumn trees.
    Prospect Park

A closer look

The app, as it is.

Screens from the app in development. The Discover screen uses a sample Experience.

  • Tara Discover screen: a greeting, filter shortcuts and a featured Experience card.
    Discover

    Outings that fit your day, each with the reason it was picked.

  • Tara Map screen: a map of Manhattan with numbered pins for Experiences.
    Map

    Where every Experience starts, on one map.

  • Tara Passport screen: a cover card with totals and a list of Memories.
    Passport

    Your outings, neighborhoods and stamps, collected as you go.

  • Tara Memory screen: an autumn park photo, the outing name, date and a photo gallery.
    Memory

    A cover photo, your pictures and a line to remember the day.

Screens from the Tara app in development, shown with sample data. Details may change before launch.

Why Tara

Less deciding. More doing.

We spend whole evenings choosing, and still end up where we always go.

Tara does the narrowing for you, so the time goes to the place, the people and the moment.

Starting in New York. Built for every city.

The Manhattan Bridge tower framed between two red-brick buildings under a blue sky.
Dumbo, Brooklyn
Old rail tracks set into the High Line walkway, with wild planting, young trees and walkers ahead.
The High Line

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